Back
Types of Studies
We have extensive experience in all kinds of classical methodology. Likewise, our company is in a constant process of evolution, analyzing and putting into practice new research methods or evolving existing ones.
Scope of Work
- Qualitative Methodology
- Mixed Methodology
- Quantitative Methodology
Qualitative Methodology
Exploratory phase in unknown terrain where in-depth understanding is necessary regarding phenomena influenced by a large number of factors.
TYPE A
Focus Groups
Group Meetings (Focus Group / Word Café)
TYPE B
In-depth Interviews
In-depth Interviews (Structured and Semi-structured)
Mixed Methodology
Hybrid techniques applicable to both methodologies, such as different variants of Mystery Shopper. They combine numerical rigor with behavioral observation.
Mystery Shopper
Mixed qualitative and quantitative approach.
Spy Group
Infiltration in group meetings.
Quantitative Methodology
In addition to knowing opinions and behaviors of the study population, it allows quantifying and extrapolating them to the rest of the represented population with statistical significance.
Personal Interviews
Personal Interviews (F2F, CATI)
Product Testing
Product Testing (Hall Test, Home Test)
Audits
Audits (Retail Audit)