VoxPopuliInvestigación de mercados
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Strategic Consulting

We offer a flexible and personalized service with the initial objective of listening to your company to fully understand its needs and products, in order to subsequently propose and develop the most convenient study or action for your business.
Strategic Framework

The 6-Question Method

To design the exact solution, we subject your company's challenge to a deep analysis based on six fundamental axes.

01 // APPROACH

How?

How do your current clients and consumers perceive you? How could we offer them effective cross-selling?

02 // TIMING

When?

When is the most convenient time to make an offer, launch a promotion, or execute a specific commercial action?

03 // LOCATION

Where?

Where are my potential clients located? We map the geographic opportunities of your market.

04 // TARGET

Who?

Who are our current consumers? Who are the consumers we don't have yet and want to capture?

05 // REASONING

Why?

Why do we have that consumer profile? Why haven't we accessed that potential client segment yet?

06 // ACTION

What?

What study or tactical actions can we carry out to resolve all these questions precisely?

Request Diagnosis

Escucha Activa Empresarial

En Vox Populi no vendemos estudios estándar. Nuestro valor diferencial en consultoría es la fase previa de inmersión en su negocio.

  • Análisis de la situación actual del producto/servicio.
  • Identificación de barreras de entrada en nuevos mercados.
  • Diseño de hoja de ruta estratégica basada en datos reales.
Reunión de consultoría

Ready to start?

Let's talk about your next research project.